ANALISIS EFISIENSI SALURAN PEMASARAN IKAN LELE DI DESA RASAU JAYA 1 KECAMATAN RASAU JAYA KABUPATEN KUBU RAYA

Abstract

Abstract

This study aims to determine the level of efficiency in the marketing channel catfish every marketing agencies. The method used is a survey method. Sampling was conducted with a random sample of respondents is simple. The number of samples in this study were 32 respondents catfish farmers while the sample population was taken marketing agency comprised of three retailers, 1 traders and 2 wholesalers.

There are three marketing channels used in the Village pembudidaya Rasau Jaya Jaya District 1 District Rasau Fort Wayne to market catfish produced, ie (1) Pembudidaya-Retailer-Consumer, (2) Pembudidaya-Big Trader-Retailer-Consumer, (3) Pembudidaya-collectors-Great Traders-Retailer-Consumer. The entire marketing channel catfish has been efficient, but when seen from the comparison of margins and the farmer's share of the marketing channel I was most marketing channels efiesien. The marketing function is generally performed by a marketing agency involved in the marketing process is a function of exchange catfish and physical function. The cultivation of catfish farmers in the village do Rasau Jaya 1 is efficient to do, is seen from the value of the comparison between the reception and the R / C ratio of the total cost.

Keywords: Efficiency of marketing, the marketing function, profit.