STRATEGI PENGEMBANGAN DESTINASI WISATA PANTAI GOSONG DI DESA SUNGAI RAYA KECAMATAN SUNGAI RAYA KEPULAUAN

Dody Gunawan, Nuraini Asriati, Ludovicus Manditya Hari Christanto

Abstract


This study aims to determine the existing conditions, potentials and problems as well as strategies for developing Gosong Beach tourism destinations in Sungai Raya Village, Sungai Raya District, Bengkayang Regency. This research is a descriptive type of research with a qualitative research form. Sources of research data for the Gosong Beach tourist destination in Sungai Raya Village are in the form of documents, archives and other records that reinforce the picture of the situation through visual language. Data collection techniques are observation and interviews. The results of this study are 1) The existing conditions of the Gosong Beach Tourism Destination in Sungai Raya Village in terms of the availability of tourist facilities is very inadequate, such as access roads, signposts, toilets, trash cans, entry counters, security, places of worship, parking areas. 2) The Potential of Gosong Beach Tourism Destinations in Sungai Raya Village offers a variety of panoramic beauty. The specialty of this beach lies in the fine white sand, coconut trees that provide a shady atmosphere, rocky hills. Even though Gosong Beach has an attractive potential, there are several problems that become obstacles in the development and tourist attraction of this destination, 3) Destination Development Strategy Gosong Beach Tourism in Sungai Raya Village It is necessary to add and develop facilities and infrastructure, increase promotion and increase human resources, 4) The first direction of development, namely the SO strategy is to utilize natural and cultural potential to become attractive tourist attractions. The ST strategy is to create attractions/shows from existing potentials such as making landmarks that can become the hallmark of the beach.


Keywords


Existing, Potential and Problems, and Tourism Development Strategy

Full Text:

PDF


DOI: http://dx.doi.org/10.26418/jppk.v12i10.69616

Refbacks

  • There are currently no refbacks.



Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK)  published by

Faculty of Teacher Training and Education, Universitas Tanjungpura

CP: (62)83125507573

ISSN: 2715-2723 (online)



This is a website that publishes open access articles distributed under the Creative Commons License. Licensed under the terms  of the Creative Commons Attribution 4.0 International License .Lisensi Creative Commons 

View JPPK Stats