ANALYSIS OF MARKETING STRATEGY THROUGH MULTIMEDIA IN INCREASING THE SALES OMZET OF ASUS BRAND PRODUCTS AT TOWER COMPUTER PONTIANAK SHOP

Gani Widansyah, Bambang Genjik Sumartono, Husni Syahrudin

Abstract


This study aims to determine the marketing and multimedia strategies
used to increase sales turnover of Asus brand products at the Menara
Computer Pontianak store. The research method used is descriptive
with a case study research form. The data sources for this study were
10 shop owners, shop employees and customers of the Menara
Computer Pontianak store who had bought Asus brand products. The
results of the study show that the marketing strategy used is 9P,
namely product, price, promotions, place, process, people, physical
evidence, payment and packaging. Various kinds of multimedia that
have been used, namely print media such as magazines and
brochures, electronic media such as television, outdoor media such as
billboards, banners, posters and neon boxes, bottom line media such
as exhibitions and digital media such as websites, sms, marketplace,
shopee and tokopedia as well as social media whatsapp, instagram,
youtube and facebook. Based on the results of the study, the sales
turnover of Asus brand products in 2019 and 2022 has increased and
decreased or fluctuated every month.

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DOI: http://dx.doi.org/10.26418/jppk.v12i6.66978

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