ANALISIS PERILAKU MASYARAKAT DALAM PENGGUNAAN MEDIA SOSIAL (STUDI KASUS PADA KUMPULAN IBU-IBU DI KOMPLEK BATARA INDAH 1 KELURAHAN SUNGAI JAWI KECAMATAN PONTIANAK KOTA)

Abstract

The title of this research is Analysis of Community Behavior in the Use of Social Media (Case Study on a Group of Mothers in the Batara Indah Complex 1 Kelurahan Sungai Jawi District, Pontianak City). This study aims to determine how the behavior of the community in the Batara Indah 1 Complex, Sungai Jawi Village, Pontianak City District in the use of social media based on the behavior and characteristics of other people, cognitive processes, environmental factors and cultural settings. The research method used is qualitative research in the form of descriptive. Data collection techniques used are observation, interviews, documentation, interview guides, and documentation. The analysis in this studyis presented in a qualitative descriptive manner using three informants, consisting of a civil servant, a private employee, and an entrepreneur. The results of this study indicate that career women who use social media for reasons of communication, entertainment, means ofobtaining information, and facilitating work based on the behavior and characteristics of other people, cognitive processes, environmental factors,and cultural settings.