PEMANFAATAN MEDIA SOSIAL INSTAGRAM AKUN @BERBAGINASI_PTK DALAM MENINGKATKAN PARTISIPASI MASYARAKAT DI KOTA PONTIANAK

Alif Fathurahman, Warneri Warneri, Sri Buwono

Abstract


The research was entitled the utilization of social media Instagram on Account @Berbaginasi_Ptk in Increasing Community Participation in Pontianak City. The general problem was how to use Instagram social media as a medium of information in increasing public participation on the @berbaginasi_ptk Instagram account. There were formulated into three problems, (1) how was the utilization of social media on Instagram from the account @berbaginasi_ptk as a media of information? (2) could the Instagram account @berbaginasi_ptk increase the donors? (3) What did the participants give after receiving information through Instagram social media. The results of this research indicated that social media on Instagram @berbaginasi_ptk is a medium of information through Instagram features such as uploading photos, captions, Instagram stories, direct messages, and QRIS @berbaginasi_ptk. It can be seen from the followers who participate in rice-sharing with people who are less fortunate in the roadside city of Pontianak. In addition, the donors of rice-sharing activities were the followers of the Instagram account @berbaginasi_ptk. The account has shared information with all followers, so they could participate in the process of these activities. Participants and donors in the activity increased after the information was shared on social media Instagram @berbaginasi_ptk.

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DOI: http://dx.doi.org/10.26418/jppk.v11i8.56761

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