GAYA HIDUP IMITASI PENGGEMAR DRAMA KOREA DI PROGRAM STUDI PENDIDIKAN SOSIOLOGI FKIP UNIVERSITAS TANJUNGPURA PONTIANAK

Benedita Evi Maryani, Rustiyarso Rustiyarso, Nining Ismiyani

Abstract


The purpose of this study is to describes the cognitive processes (attention, retention,

production of behavior, and motivation) of fans who imitated Korean drama in the
Sociology Education Study Program, FKIP, Tanjungpura University Pontianak, using
Albert Bandura's social learning theory. Research approach used qualitative approach
descriptive form. Data collection techniques used are observation, interview, and
documentation. Data collection tools using observation guides, interview guides,
documentation tools. Data analysis techniques used are data reduction, data
presentation, and conclusion. The research analysis was presented descriptively
through 3 informants as students of Korean drama fans. The results of this study showed
that the process of fan attention that imitates Korean dramas is the appearance of good
looking artists, it attracts the attention of informants, from fashionable dress styles to
natural makeup styles. the retention process is watching the drama and updating the
artist's social media posts every day in their spare time. Behavioral production process
is to imitate fashion in the form of outer knitting, mini dress and natural make up style,
by buying a variety of supporting local products that are cheaper in the Indonesian
online marketplace. The motivation of fans is that they want to look stylish and cool like
Korean drama artists. By imitating this, making brands confident because the style of
appearance is in accordance with their tastes.
Keywords: Imitation Lifestyle, Korean Drama Fans, Social Learning.


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DOI: http://dx.doi.org/10.26418/jppk.v11i5.55247

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Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK)  published by

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