PENGARUH TAGLINE “GRATIS ONGKIR” SHOPEE TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA PENDIDIKAN EKONOMI FKIP UNIVERSITAS TANJUNGPURA

Nur Azlin, Husni Syahrudin, Heni Kuswanti

Abstract


Abstract

The title of this article Influences the Shopee "Free Shipping" Tagline on the Purchase Decision of Economic Education Students FKIP Untan Pontianak. This research was conducted to determine: 1) the perception of students of economic education about the shopee tagline "free shipping". 2) purchasing decisions of economic education students 3) the effect of the shopee tagline “free shipping” on the purchasing decisions of economic education undergraduate students. The research method used is quantitative. S1 Economics Regular A students who have shopped at Shopee as a population, a sample of 95 students was obtained using the proportional stratified random sampling technique. Questionnaires were distributed in the form of google from and documentary studies were the chosen technique in data collection. The results showed that the tagline shopee free shipping had an effect on purchasing decisions of 4.7%. with a significance value of 0.035 <0.05, which means Ha is accepted then H0 is rejected. It can be concluded that “There is an influence of 4.7% between the Free Shipping Tagline on the Purchase Decision of Economic Education Students FKIP Tanjungpura University Pontianak and 95.3% of other factors not discussed in this study.

Keywords: Free Shipping, Purchase Decision, Tagline.


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DOI: http://dx.doi.org/10.26418/jppk.v11i3.53285

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