PENGARUH PROMOSI GOFOOD TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA PENDIDIKAN EKONOMI FKIP UNIVERSITAS TANJUNGPURA

Utin Ristiana, Mashudi Mashudi, Warneri Warneri

Abstract


Abstract

The research objectives were to determine: 1) the assessment of the promotion in the
student of the Economic Education Study Program of the University of Tanjungpura, 2)
the purchasing decisions through gofood service during promotion of the students of
the Economic Education Study Program of the University of Tanjungpura, 3) the effect
of gofood promotion on decisions purchasing of the students of the Economic Education
Study Program of the University of Tanjungpura. The samples in this study were all
users of gofood services in the student environment of fkip untan economic education
study program and the data in the form of questionnaires. Sampling techniques with
proportional random sampling as many as 66 respondents. The results of this study
showed that: (1) student assessment of gofood promotion form by 77.62% in high
category, (2) student purchasing decisions on gofood during promotion amounting to
78.55% in high categories, and (3) there is a positive influence between the promotion
of gofood on the purchase decision of fkip economic education students of the University
of Tanjungpura, it is proven that the value of t count > t table is 6,078 > 1,997 or
meansrejecting Ho and accepting Ha.
Keywords: Gofood Promotion, Purchase Decision, Gojek


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e-ISSN : 2715-2723