Vol 12, No 1 (2024)

Equator Journal of Management and Entrepreneurship

Table of Contents

Articles

UMKM-Masa Kini : Pelatihan dan Pengembangan Sumber Daya Manusia
Narda Nadia Putri, Eisha Lataruva
PDF
1-13
Assessing How Rewards and Sanctions Shape Employee Performance at Rocky Plaza Hotel in Padang
Melani Sefrita Yandri, Alfian Alfian
PDF
14-24
The Rise of AI in Business: Uncharted Avenues for Digital Transformation
Agnes Dini Mardani
PDF
25-34
Literasi Digital dan Persepsi Kemudahan Pada Cashless Society: Keputusan Adopsi Pembayaran Cashless Pada UMKM di Pontianak
Nur Hidayat, Aisyah Aisyah, Angga Hendharsa, Gloria Veronika
PDF
35-42
Pembelian Impulsif Melalui Keterlibatan Siaran Langsung: Perspektif Gen Z
Qorina Qurrota 'Aina Haura, Mahrinasari MS
PDF
43-57
Pengaruh Islamic Branding Terhadap Keputusan Pembelian Konsumen Kosmetik Halal Pada Mahasiswi di Pontianak
Aya Sofia Ardelia, Faishol Luthfi
PDF
58-74
Optimalisasi Pengelolaan Informasi Melalui Pengembangan Layanan SAPA (Satu Data FMIPA) di Lingkungan FMIPA Universitas Tanjungpura
Cucu Suhery, Gusrizal Gusrizal, Evi Noviani, Yudha Arman, Eva Novianti Hestivera
PDF
75-99
Exploring Factors Affecting Property Companies' Value on the Indonesian Stock Exchange
Shinta Bella, Nike Apriyanti, Hari Sriwijayanti
PDF
100-108