Vol 12, No 1 (2024)

Vol 12, No 1 (2024)

Equator Journal of Management and Entrepreneurship

Table of Contents

Articles

UMKM-Masa Kini : Pelatihan dan Pengembangan Sumber Daya Manusia

Narda Nadia Putri, Eisha Lataruva

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1-13

Assessing How Rewards and Sanctions Shape Employee Performance at Rocky Plaza Hotel in Padang

Melani Sefrita Yandri, Alfian Alfian

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14-24

The Rise of AI in Business: Uncharted Avenues for Digital Transformation

Agnes Dini Mardani

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25-34

Literasi Digital dan Persepsi Kemudahan Pada Cashless Society: Keputusan Adopsi Pembayaran Cashless Pada UMKM di Pontianak

Nur Hidayat, Aisyah Aisyah, Angga Hendharsa, Gloria Veronika

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35-42

Pembelian Impulsif Melalui Keterlibatan Siaran Langsung: Perspektif Gen Z

Qorina Qurrota 'Aina Haura, Mahrinasari MS

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43-57

Pengaruh Islamic Branding Terhadap Keputusan Pembelian Konsumen Kosmetik Halal Pada Mahasiswi di Pontianak

Aya Sofia Ardelia, Faishol Luthfi

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58-74

Optimalisasi Pengelolaan Informasi Melalui Pengembangan Layanan SAPA (Satu Data FMIPA) di Lingkungan FMIPA Universitas Tanjungpura

Cucu Suhery, Gusrizal Gusrizal, Evi Noviani, Yudha Arman, Eva Novianti Hestivera

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75-99

Exploring Factors Affecting Property Companies' Value on the Indonesian Stock Exchange

Shinta Bella, Nike Apriyanti, Hari Sriwijayanti

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100-108