admin, SHAHNAZ KHUMAIRA B12112018
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Vol 6, No 2 (2017): Jurnal Mahasiswa Manajemen - Articles
THE INFLUENCE OF PERCEIVED PRODUCT’S QUALITY AND ELECTRONIC WORD OF MOUTH TOWARDS BRAND IMAGE AND PURCHASE INTENTION IN GENERATION Y (STUDY IN APPLE’S PRODUCT: IPHONE 7 AND IPHONE 7+)
Abstract