DOES TRUST AND HEDONIC OTIVATION ENHANCE PURCHASE INTENTION?

Benedict Valentine Arulanandam, Helma Malini, Fiola Oktaningtias

Abstract


Abstract: The purpose of this study is to define the influence of Hedonic Motivation, Instagram Stories Features and Trust to Consumer Purchase Intention. This work uses a quantitative approach to the study of data using multiple linear regression approaches. The participants in this analysis are women aged 20 to >25 years of age. The findings of this study are that Hedonic Motivation, Instagram Stories Features and Trust have a significant positive effect on Purchase Intention. The findings of the analysis showed that the three independent variables had a major positive effect. Hedonic Motivation, Instagram Stories Features and Trust have a major positive impact on Purchase Intention at a 5% point of significance.

Keywords: Hedonic Motivation, Instagram Stories Features, Trust, Consumer Purchase Intention.

References


References

Ab Hamid, N. R. (2008). Consumers’ behaviour towards internet technology and internet marketing tools. International Journal of Communications, 2(3), 195–204.

Aneshensel, C. S. (2012). Theory-based data analysis for the social sciences. Sage Publications.

Annells, M. (1996). Grounded theory method: Philosophical perspectives, paradigm of inquiry, and postmodernism. Qualitative Health Research, 6(3), 379–393.

Bauer, H. H., Grether, M., & Leach, M. (2002a). Building customer relations over the Internet. Industrial Marketing Management, 31(2), 155–163.

Bauer, H. H., Grether, M., & Leach, M. (2002b). Customer relations through the Internet. Journal of Relationship Marketing, 1(2), 39–55.

Boshoff, C., & Elliot, R. (2005). The influence of organisational factors in small tourism businesses on the success of Internet marketing. Management Dynamics: Journal of the Southern African Institute for Management Scientists, 14(3), 44–58.

Chaovalit, P. (2014). Factors Influencing Cosmetics Purchase Intention in Thailand: A Study on the Relationship of Credibility and Reputation with in Persuasive Capabilities of Beauty Bloggers. AU-GSB e-JOURNAL, 7(1).

Duffett, R. G. (2017). Influence of social media marketing communications on young consumers’ attitudes. Young Consumers.

Elliott, R., & Boshoff, C. (2007). The influence of the owner-manager of small tourism businesses on the success of Internet Marketing. South African Journal of Business Management, 38(3), 15–27.

Garg, P., & Joshi, R. (2018). Purchase intention of “Halal” brands in India: the mediating effect of attitude. Journal of Islamic Marketing.

Gordon, M. E., & De Lima‐Turner, K. (1997). Consumer attitudes towards Internet advertising. International Marketing Review.

Hanzaee, K. H., & Andervazh, L. (2012). The influence of brand loyalty on cosmetics purchase intention of Iranian female consumers. Journal of Basic and Applied Scientific Research, 2(5), 5389–5398.

Haro, A. (2018). Determinants of Halal Cosmetics Purchase Intention on Indonesian Female Muslim Customer. Journal of Entrepreneurship, Business and Economics, 6(1), 78–91.

Harridge‐March, S., Grabner‐Kräuter, S., & Faullant, R. (2008). Consumer acceptance of internet banking: the influence of internet trust. International Journal of Bank Marketing.

Ho, H.-C., Chiu, C. L., Mansumitrchai, S., & Quarles, B. J. (2020). Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics. Journal of Global Fashion Marketing, 11(1), 71–89.

Mehta, R., & Sivadas, E. (1995). Direct marketing on the Internet: An empirical assessment of consumer attitudes. Journal of Direct Marketing, 9(3), 21–32.

Miranda, M. J. (2009). Engaging the purchase motivations to charm shoppers. Marketing Intelligence & Planning.

Oh, M.-H., Park, H.-J., Lee, S.-H., & Park, S.-Y. (2010). The effect of well-being lifestyle on perceived value and purchase intention of naturalistic cosmetics. Kor J Aesthet Cosmetol, 8(3), 175–190.

Park, E.-J., & Jung, Y.-J. (2013). Effects of e-reviews on purchase intention for cosmetics. Korean Journal of Human Ecology, 22(2), 343–355.

Putri, L., & Wandebori, H. (2016). Factors Influencing Cosmetics Purchase Intention in Indonesia Based on Online Review. International Conference on Ethics of Business, Economics and Social Science, 255–263.

Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.

Shen, G. C.-C., Chiou, J.-S., Hsiao, C.-H., Wang, C.-H., & Li, H.-N. (2016). Effective marketing communication via social networking site: The moderating role of the social tie. Journal of Business Research, 69(6), 2265–2270.

SR, H., Hashim, H., Yusof, R. N., & Alias, N. N. (2013). Relationship between product factors, advertising, and purchase intention of halal cosmetic. VOL. 21 (S) JUN. 2013, 85.




DOI: https://doi.org/10.26418/tijdessa.v1i2.43617

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Editorial Address

Tanjungpura University
Jl. Prof. Dr. H. Hadari Nawawi, Pontianak, West Kalimantan, Indonesia 78124

Journal Technical Contact
Email: tijdessa@untan.ac.id

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License