Workshop Peran E-Commerce Terhadap UMKM di Purbalingga

Indra Sukma Subagio, Esti Saraswati, Kartika Dwi Chandra Sari

Abstract


Salah satu masalah yang dialami penggiat UMKM di RKB Purbalingga adalah pemasaran produk yang kurang maksimal. Banyak dari mereka sudah menggunakan e-commerce, namun tidak serta merta membuat penjualan meningkat. Tujuan pengabdian masyarakat adalah untuk meningkatkan pengetahuan penggiat UMKM RKB Purbalingga tentang peran e-commerce dalam meningkatkan kinerja. Metode pengabdian yang dilakukan adalah dengan melakukan workshop tentang peran e-commerce terhadap kinerja UMKM. Kegiatan pengabdian masyarakat ini dilaksanakan pada hari Selasa 29 Desember 2020 pukul 09.00-01.00 WIB. Penggunaan pretest dan posttest dilakukan untuk mengukur keberhasilan dari kegiatan ini. Terdapat peningkatan pemahaman sebesar 28% setelah dilakukan perbandingan antara pretest dan posttest, yang berarti bahwa penggiat UMKM di Purbalingga semakin memahami bagaimana e-commerce dapat meningkatkan omzet usaha mereka.

Keywords


E-commerce, Kinerja UMKM

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DOI: http://dx.doi.org/10.26418/jplp2km.v4i1.44729

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