THE ROLE OF CULINARY TOURISM NOSTALGIA ON THE TOURIST SATISFACTION MODEL: THE STIMULUS-ORGANISM-RESPONSE APPROACH

Lilik Wahyudi, Ana Shohibul Manshur Al Ahmad, Sarjiyanto Sarjiyanto, Sarwoto Sarwoto

Abstract


Tourist satisfaction and tourism destinations create a value for tourists. The value of specific tourism destinations leads to individual emotional attachments, which are a manifestation of a sense of nostalgia. This study aims to investigate the role of nostalgia on the tourist satisfaction at culinary tourism destinations. Food quality, destination environment, and services all contribute to the nostalgia. The data was collected through LimeSurvey from a total of 300 respondents from Central Java and Yogyakarta and was analyzed using PLS-SEM. The results show that the food quality, destination environment, and services positively affect the nostalgia. Further, the nostalgia also has a strong significant influence on the tourist satisfaction. These findings imply that managers of culinary tourism must be able to provide positive values (impressions) to the tourists by offering unique service, quality, or destination environment compared to other destinations. It is expected that the tourists have a positive memorability which simultaneously create a revisit intention, which is in line with the tourists satisfaction.

JEL:D91, D90, Z32.

 


Keywords


nostalgia; food quality; service; value; memorability

Full Text:

PDF

References


Ali, F. (2015). Heritage tourist experience, nostalgia, and behavioural intentions. Anatolia, 26(3), 472–475. https://doi.org/10.1080/13032917.2015.1013477

Benlian, A. (2015). It feature use over time and its impact on individual task performance. Journal of the Association for Information Systems, 16(3), 144–173. https://doi.org/10.17705/1jais.00391

Chang, J., Lin, S. H.-H., & Wu, L.-S. (2022). Searching memories of pleasures in local cuisine: How nostalgia and hedonic values affect tourists’ behavior at hot spring destinations? British Food Journal, 124(2), 493–513. https://doi.org/10.1108/BFJ-04-2021-0387

Chen, Q., Huang, R., & Zhang, A. (2020). A bite of nostalgia: The influence of nostalgia in consumers’ loyalty intentions at traditional restaurants. Journal of Hospitality and Tourism Management, 45, 604–614. https://doi.org/10.1016/j.jhtm.2020.10.016

Cho, H. (2021). How nostalgia forges place attachment and revisit intention: A moderated mediation model. Marketing Intelligence & Planning, ahead-of-p. https://doi.org/10.1108/MIP-01-2021-0012

Cho, H., & Chiu, W. (2020). Sport nostalgia builds customer equity and future behavior. Marketing Intelligence and Planning, 39(2), 315–328. https://doi.org/10.1108/MIP-03-2020-0106

Cho, H., Joo, D., Moore, D. W., & Norman, W. C. (2019). Sport tourists’ nostalgia and its effect on attitude and intentions: A multilevel approach. Tourism Management Perspectives, 32(August), 100563. https://doi.org/10.1016/j.tmp.2019.100563

Cho, H., Khoo, E. C., & Lee, H.-W. (2019). Nostalgia, motivation, and intention for international football stadium tourism. Asia Pacific Journal of Tourism Research, 24(9), 912–923. https://doi.org/10.1080/10941665.2019.1653339

Christou, P., Farmaki, A., & Evangelou, G. (2018). Nurturing nostalgia?: A response from rural tourism stakeholders. Tourism Management, 69, 42–51. https://doi.org/10.1016/j.tourman.2018.05.010

Dai, Y. D. (2017). Do you want LOHAS? From the viewpoint of recreationist environment fit and place attachment. Journal of Outdoor Recreation and Tourism, 30(2), 53–.

Earl, A., & Hall, C. M. (2023). Nostalgia and tourism. Journal of Heritage Tourism, 18(3), 307–317. https://doi.org/10.1080/1743873X.2023.2192875

Frisvoll, S. (2013). Conceptualising authentication of ruralness. Annals of Tourism Research, 43, 272–296. https://doi.org/10.1016/j.annals.2013.07.006

Gao, J., Lin, S. (Sonia), & Zhang, C. (2020). Authenticity, involvement, and nostalgia: Understanding visitor satisfaction with an adaptive reuse heritage site in urban China. Journal of Destination Marketing and Management, 15(January), 100404. https://doi.org/10.1016/j.jdmm.2019.100404

Hair, J., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). https://doi.org/10.1007/978-3-030-80519-7

Han, H., Kim, W., Lee, S., & Kim, H. R. (2018). How image congruity and satisfaction impact customer retention at luxury restaurants: A moderated mediation framework. Social Behavior and Personality, 46(6), 891–904. https://doi.org/10.2224/sbp.6767

Hwa, C., Ting, H., Cham, T.-H., & Memon, M. (2019). The Effect of Selfie Promotion and Celebrity Endorsed Advertisement on Decision-Making Processes: A Model Comparison. Internet Research. https://doi.org/10.1108/IntR-12-2017-0530

Hwang, J., & Hyun, S. S. (2013). The impact of nostalgia triggers on emotional responses and revisit intentions in luxury restaurants: The moderating role of hiatus. International Journal of Hospitality Management, 33(1), 250–262. https://doi.org/10.1016/j.ijhm.2012.09.001

Islam, J., & Rahman, Z. (2017). The Impact of Online Brand Community Characteristics on Customer Engagement: An Application of Stimulus-Organism-Response Paradigm. Telematics and Informatics, 34. https://doi.org/10.1016/j.tele.2017.01.004

Kastenholz, E., Cunha, D., Cunha, C., Barroco, C., PEREİRA, A., Carneiro, M., & LANE, B. (2021). COVID-19, Wine Routes, Crisis Management and Resilience Amongst Rural Wine Tourism Businesses. Advances in Hospitality and Tourism Research (AHTR), 10. https://doi.org/10.30519/ahtr.929800

Kastenholz, E., Fernández-Ferrín, P., & Rodrigues, Á. (2021). Nostalgia, Sensations and Local Products in Rural Tourism Experiences in a Portuguese Schist Village. European Countryside, 13, 599–621. https://doi.org/10.2478/euco-2021-0034

Kersten, M., Cox, C. R., & Van Enkevort, E. A. (2016). An exercise in nostalgia: Nostalgia promotes health optimism and physical activity. Psychology & Health, 31(10), 1166–1181. https://doi.org/10.1080/08870446.2016.1185524

Kim, M. J., Lee, C.-K., & Jung, T. (2020). Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model. Journal of Travel Research, 59, 69–89. https://doi.org/10.1177/0047287518818915

Kim, S. (Sam), & Kim, S. (Sean). (2018). Segmentation of potential film tourists by film nostalgia and preferred film tourism program. Journal of Travel & Tourism Marketing, 35(3), 285–305. https://doi.org/10.1080/10548408.2017.1284705

Kozinets, R. V. (2020). Netnography: The essential guide to qualitative social media research / Robert Kozinets. (3e.). SAGE.

Leong, A. M. W. M. W., Yeh, S.-S. S. S.-S., Hsiao, Y.-C. Y. C., & Huan, T.-C. T. C. T. C. C. (2015). Nostalgia as travel motivation and its impact on tourists’ loyalty. Journal of Business Research, 68(1), 81–86. https://doi.org/10.1016/j.jbusres.2014.05.003

Lorenzo, C., Alarcón-del-Amo, M.-C., & Gomez-Borja, M. A. (2016). Analyzing the User Behavior toward Electronic Commerce Stimuli. Frontiers in Behavioral Neuroscience, 10. https://doi.org/10.3389/fnbeh.2016.00224

Lu, Y., Lai, I. K. W., Liu, X. Y., & Wang, X. (2022). Influence of memorability on revisit intention in welcome back tourism: The mediating role of nostalgia and destination attachment. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.1020467

Mehrabian, A., & Russell, J. A. (1974). An Approach to Environmental Psychology.

Nilnoppakun, A., & Ampavat, K. (2015). We are integrating Cultural and Nostalgia Tourism to Initiate Quality Tourism Experiences in Chiangkan, Leuy Province, Thailand. 2nd GLOBAL CONFERENCE on BUSINESS, ECONOMICS, MANAGEMENT, and TOURISM, 30-31 October 2014;, 763-771.

Rahman, M. S., Osmangani, Aa. M., Hassan, H., Anwar, M. A., & Fattah, F. A. M. A. (2016). Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: The mediating role of destination image. International Journal of Tourism Cities, 2(3), 257–272. https://doi.org/10.1108/IJTC-06-2016-0013

Renko, S., & Bucar, K. (2014). Sensing nostalgia through traditional food: An insight from Croatia. British Food Journal, 116(11), 1672–1691. https://doi.org/10.1108/BFJ-02-2014-0089

Shi, Y., Bettache, K., Zhang, N., & Xue, L. (2021). Constructing nostalgia in tourism: A comparison analysis of genuine and artificial approaches. Journal of Destination Marketing & Management, 19, 100488. https://doi.org/10.1016/j.jdmm.2020.100488

Vieira, V. A. (2013). Stimuli–organism-response framework: A meta-analytic review in the store environment. Journal of Business Research, 66(9), 1420–1426. https://doi.org/10.1016/j.jbusres.2012.05.009

Xu, X. (Even), Le, T. H., Kwek, A., & Wang, Y. (2022). Exploring cultural tourist towns: Does authenticity matter? Tourism Management Perspectives, 41(September 2021), 100935. https://doi.org/10.1016/j.tmp.2021.100935

Zhang, H., Lu, Y., Gupta, S., & Zhao, L. (2014). What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences. Inf. Manag., 51, 1017–1030.

Zhou, B., Xiao, J., Liu, S., Yang, J., Wang, Y., Nie, F., Zhou, Q., Li, Y., & Zhao, G. (2013). Simultaneous detection of six food-borne pathogens by multiplex PCR with a GeXP analyzer. Food Control, 32, 198–204. https://doi.org/10.1016/j.foodcont.2012.11.044

Zhou, J., Xiang, K., Cheng, Q., & Yang, C. (2021). Psychological and behavioural consistency value seeking of tourists in niche tourism: Nostalgia, authenticity perception, and satisfaction. Psychology Research and Behavior Management, 14, 1111–1125. https://doi.org/10.2147/PRBM.S322348




DOI: https://doi.org/10.26418/jebik.v12i3.63537

Refbacks

  • There are currently no refbacks.


JOURNAL INDEXING

               More...

 

PUBLISHED BY

Faculty of Economics and Business
Universitas Tanjungpura





Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

 

real time web analytics View My Stats