EFISIENSI SALURAN PEMASARAN JAGUNG MANIS DI DESA RASAU JAYA I KECAMATAN RASAU JAYA KABUPATEN KUBU RAYA

HERIANTO HERIANTO, ANI MUANI, EVA DOLOROSA

Abstract


This study aims to : 1) Determine the functions of marketing channels. 2) Determine the value of the cost advantage is issued by each each of maize marketing channels that exist in the study area. 3 ) Know efficiency of the marketing channels of corn. This study used a survey method that is done by taking a sample of the population and the questionnaire as a data collection tool that subject , and immediately went to study sites to obtain information necessary research.  The most efficient channel is the channel the consumer to the producer

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DOI: http://dx.doi.org/10.26418/j.sea.v4i2.12769

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Agribusiness Department, Agriculture Faculty, Universitas Tanjungpura
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