ANALISIS PENGARUH GAYA HIDUP, KEMUDAHAN, KELOMPOK REFERENSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET BIOSKOP MENGGUNAKAN APLIKASI TIX.ID DI KOTA PONTIANAK
Abstract
ABSTRAK
The purpose of this research is to examine and analyze the influence of life style, easiness, group reference and price towards consumer decision to purchase theater ticket using tix.id Application in pontianak. The population of this research is the consumer who use or purchase theater ticket using tix.id app. The sample of this research is 100 respondent using non probability sampling technique. The data used is analyse multiple linear regression. The result of the research showed than life style, easiness, group reference, and price can affect the cunsumer decision significantly
Keywords: life style, easiness, group reference and price.
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