Faktor-Faktor yang Mempengaruhi Kepuasan Karyawan Kantoran Serta Dampaknya pada Niat untuk Menggunakan Ulang Layanan Aplikasi Go- Food di Pontianak

Akhmad Hitten, Arief Susanto

Abstract


The objectives of this research are to test the effect of peceived of usefullness, perceived ease of use, perceived of price on the intention to reuse  the application Go Food, mediated by consumer satisfaction. The samples of the research were have been selected by using purposive sampling which is taking sample based on characteristics and the objective of the study. The data from this research is analyzed with WarpPLS by applying Structual Equation Model (SEM). The hypothesis is tested by using WarpPLS 6.0 program. The result shows that the perceived usefulness and perceived of price is has significant effect on consumer satisfaction whereas perceived ease of use do not have effect on consumer satisfaction, and consumer satisfaction is significantly effect on intention to reuse the application of Go-Food.

Full Text:

PDF

References


Aditya, R., & Wardhana, A. (2016). Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Behavioral Intention dengan Pendekatan Technology Acceptance Model (TAM) pada Pengguna Instant Messaging LINE di Indonesia. Jurnal Siasat Bisnis, 20(1), 24–32. https://doi.org/10.20885/jsb.vol20.iss1.art3

Amin, M., Rezaei, S., & Abolghasemi, M. (2014). User Satisfaction with Mobile Websites: the Impact of Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Trust. Nankai Business Review International, 5(3), 258–274. https://doi.org/https://doi.org/10.1108/NBRI-01-2014-0005

Fred D. Davis. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319–340. https://doi.org/10.1016/j.cell.2017.08.036

Hartono, J. (2008). Behavioral Information System. Yogyakarta: ANDI.

Jiang, P., & Rosenbloom, B. (2004). Customer Intention to Return Online: Price Perception, Attribute-Level Performance, and Satisfaction Unfolding Over Time. European Journal of Marketing, 39(1–2), 150–174. https://doi.org/10.1108/03090560510572061

Kurniawan, I., Santoso, S. B., & Dwiyanto, B. M. (2007). Analisis Faktor- Faktor Yang Mempengaruhi Minat Beli Ulang Produk Serta Dampaknya terhadap Loyalitas Pelanggan (Studi Kasus Pada Produk Sakatonik Liver di Kota Semarang). Jurnal Studi Manajemen & Organisasi, 24(2), 27–42. https://doi.org/10.33633/jpeb.v2i1.2231

Lin, C., & Lekhawipat, W. (2014). Factors Affecting Online Repurchase Intention. Industrial Management & Data Systems, 114(4), 597–611. https://doi.org/https://doi.org/10.1108/IMDS-10-2013-0432

Mandasari, I. A. C. S., & Giantari, I. G. A. K. (2017). Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Kualitas Layanan terhadap Kepuasan untuk Membangun Loyalitas. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 6(10), 3637–3664.

Muflihhadi, I., & Rubiyanti, R. N. (2016). Pengaruh Perceived Usefulness , Perceived Ease of Use , dan Trust Terhadap Kepuasan Konsumen (Studi Pada Gojek Bandung). E-Proceeding of Management, 3(2), 2026–2033.

Palma, M. A., & Andjarwati, A. L. (2016). Pengaruh Kualitas Produk, Kemudahan, dan Harga terhadap Niat Beli Ulang dengan Kepuasan sebagai Variabel Intervening (Studi pada Pelanggan Produk Fashion melalui Toko Online di Surabaya). Journal of Research in Economics and Management, 16(1), 84–104. Retrieved from https://www.techdirt.com/articles/20160222/09101033670/google-fiber-expanding-faster-further-making-comcast-very-nervous.shtml

Prabowo, P. B. (2016). Analisis Persepsi Konsumen tentang Isyarat Ekstrinsik dan Intrinsik Obat Penurun Bodrex dan Dampaknya terhadap Minat Beli Ulang di Kota Pontianak. Jurnal Manajemen Update, 5(2).

Putrina, M. (2018). Pengaruh Persepsi Kebermanfaatan, Persepsi Kemudahan Penggunaan, dan Persepsi Harga terhadap Kepuasan Konsumen yang Berdampak pada Minat Menggunakan Ulang Aplikasi Go-jek di Kota Pontianak. Jurnal Manajemen Update, 7(1).

Resti, D., & Soesanto, H. (2016). Pengaruh Persepsi Harga, Kualitas Pelayanan, Melalui Kepuasan Pelanggan terhadap Minat Beli Ulang pada Rumah Kecantikan Sifra di Pati. Diponegoro Journal of Management, 5(1), 1–12.

Saragih, H., & Ramdhany, R. (2012). Pengaruh Intensi Pelanggan dalam Berbelanja Online Kembali Melalui Media Teknologi Informasi Forum Jual Beli (Fjb) Kaskus. Jurnal Sistem Informasi, 8(2), 10112. https://doi.org/10.21609/jsi.v8i2.331

Sekaran, U. (2006). Metodologi Penelitian untuk Bisnis (4th ed.). Jakarta: Salemba Empat.

Sholihin, M., & Ratmono, D. (2013). Analisis SEM-PLS Dengan WarpPLS 3.0 Untuk Hubungan Nonlinier Dalam Penelitian Sosial Dan Bisnis. ANDI. Retrieved from http://library.ukdw.ac.id/main/opac/index.php?p=show_detail&id=44368

Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.

Trisnawati, E., Suroso, A., & Kumorohadi, U. (2012). Analisis Faktor-Faktor Kunci dari Niat Pembelian Kembali secara Online (Studi Kasus pada Konsumen Fesh Shop). Jurnal Bisnis dan Ekonomi (JBE), 19(2), 126–141. https://doi.org/1412-3126

Vinerean, S. (2013). The Impact of Customer Perceptions and Satisfaction on E-Loyalty. Expert Journal of Marketing, 1(1), 4–16.

Wen, C., Prybutok, V. R., & Xu, C. (2011). An Integrated Model for Customer Online Repurchase Intention. Journal of Computer Information Systems, 52(1), 14–23.

Widiana, M. E., Supit, H., & Hartini, S. (2012). Penggunaan Teknologi Internet dalam Sistem Penjualan Online untuk Meningkatkan Kepuasan dan Pembelian Berulang Produk Batik pada Usaha Kecil dan Menengah di Jawa Timur. Jurnal Manajemen dan Kewirausahaan, 14(1), 71–81. https://doi.org/10.9744/jmk.14.1.72-82




DOI: http://dx.doi.org/10.26418/jebik.v8i2.26851

Refbacks

  • There are currently no refbacks.


JOURNAL INDEXING

    More...

 

PUBLISHED BY

Faculty of Economics and Business
Universitas Tanjungpura





Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

 

View My Stats