Analisis Pengaruh Marketing Mix Terhadap Kepuasan Konsumen Sepeda Motor

Tri Wahyudi, Yopa Eka Prawatya

Abstract


Abstract Marketing Mix is a tool for marketers who are composed of various elements of a marketing program that should be considered that the implementation of the marketing strategy to be successful. From research it appears that the variable Product, Price, Promotion, and Customer Service is the most significant variable affecting customer satisfaction variable

Keywords Marketing Mix, Customer Satisfaction


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DOI: http://dx.doi.org/10.26418/elkha.v4i2.518

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Editor Jurnal Elkha, Department of Electrical Engineering, Faculty of Engineering, Universitas Tanjungpura,
Jl. Prof. Dr. Hadari Nawawi, Pontianak 78124, Indonesia

website:http://jurnal.untan.ac.id/index.php/Elkha
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